Changes At Google You Need To Know About

This year was a year of big change in Search Engine Optimisation. Google particularly have made some sweeping changes to their algorithm. Google are now

• listening to social network signals such as tweets, shares and likes
• placing more emphasis on recognised brand names
• rewarding fresh content for some search queries
• penalising "low quality content" heavily
• pushing their own products more agressively
• hiding query keywords from webmasters

Take a look at the infographic below to see how and why these changes have been made. As you will see, SEO remains a game of cat and mouse.

Or more accurately, "500-pound gorilla" and mouse.

Infographic by SEO Book